Generating brand awareness can be a daunting task for any business. Often when a company is simply selling and promoting its products, people tend to turn away due to a lack of trust in the industry. So, companies must establish that trust, build a connection and foster an environment where the target audience is willing to listen.
Promotional products are an effective option that can go a long way with customers. If you choose an excellent promotional or giveaway product, it will make a good impression about the business in people’s minds and help with brand recognition. But, you must choose an impactful and practical item that people will use.
Coffee mugs are one of the best promotional items that you can choose to give away to your customers and target audience. If you plan to get some coffee mugs imprinted with your brand logo, you can check out the collection of mugs available on https://customgear.com.au/drinkware/mugs-cups.html.
Distributing branded coffee mugs as promotional items has its benefits, and it is a highly safe investment.
Here are some of the reasons why mugs are a great promotional item.
1. Promotional mugs provide value
They are a common promotional item that you might see in offices, schools, and homes. When you gift someone a high-quality mug, they cherish it for a long time to come. Moreover, they are highly versatile as one can use them as drinkware, a pen stand, a memento and even a flower pot.
This item strikes a perfect balance between quality and utility. This may be why such mugs are kept for at least twelve months by the recipient, on average.
So, when you give your clients a high-quality mug, it shows that you value good items and sets an expectation for the quality of service they will get from you.
Mugs have a relatively low production cost when compared to other drinkware items. Customized ceramic mugs are a great budget option if you want to order them in bulk for distribution at any conference, event, or occasion.
3. Massive Reach
A customized mug is a promotional item that will display the company’s logo for years to come. On average, a promotional mug can generate more than a thousand impressions. This is possible, because, when more people see your brand, it reinforces the brand identity.
Since the mugs are cost-effective but have high impressions, it reduces your ROI, making investing in mugs as a promotional product a viable option even for small businesses.
4. Boosts brand recognition
Often, people do not reject a good mug coming their way, which allows companies to slip in their promotional message into the recipient’s life. However, when you get a mug customized, make sure that your brand logo, name, and message are clearly visible.
Furthermore, you can add a quirky design or pattern on the cup to make your branded mug stand apart from the rest of the mugs on their shelf.
These are why mugs are an excellent promotional item that you must employ to boost brand recognition and build a connection with your clientele.