If you’re just starting your business or hoping to grow in the next year, brand identity is a must. Not only does it help you differentiate your business from competitors, but you’ll also be able to create a memorable experience for your target audience.
Read on to learn the top four brand identity design services that you need in order to stand out!
Your logo is one of the most important aspects of brand identity design because it can serve as an anchor for all other branding decisions. Designers will consider these details in order to create a unique logo:
- Competitor analysis
- Target audience analysis
- Color palette
- Business personality
- Unique selling proposition (USP)
By considering all of this, your logo should exemplify the personality and values of your business while also being attractive to your target audience. It’s also completely unique so that your business is more memorable.
Consider trying out a custom logo maker if you’re a small business that doesn’t have the budget yet for a brand identity agency.
2. Color Palette
The color palette of your brand is important if you want a consistent, polished appearance as well as a way to relate emotionally with your audience. Colors have strong emotional connotations and, depending on the personality of your brand, this can give people a sense of what to expect from you in a matter of seconds.
For instance, the color orange is often seen as an enthusiastic, high-energy color. This is why it’s often used in gyms. On the other hand, greens and blues are more peaceful colors that can help inspire trust and stability.
Two to four colors are typically used, with two main colors, a neutral color, and an accent color. They’re then used in all of your marketing materials–whether print or digital.
3. Photographs and Graphics
Just like your color palette, the graphics and photos you use on your social media and website should have a consistent style. Your target audience should also be able to relate to them in some way. For instance, if your target audience is around the ages of 40 to 60, you’ll want to feature photos with models of these ages.
A consistent style is also necessary in order to make an impact. For instance, one of the branding trends of 2021 is using quirky art with interesting, dynamic characters in order to capture people’s attention.
When it comes to brand identity elements, typography is just as important as color palette and graphics. This is your choice of font style as well as how it varies between headings. It’s important that you choose a font that you can use both on your website as well as on printed media.
You may need to pay a license fee in order to use the font of your choice, but talented designers will be able to work with your budget and needs.
Brand Identity Design Services: Start Today
Choosing to invest in brand identity design services will help your business grow in the long run. The reason for this is that you can appeal to your target audience in a matter of seconds while also differentiating yourself from competitors.
Even better, this may open new avenues for you to grow after you do the required competitor and market analysis.
Ready for more tips on improving your business? Keep reading the blog for more strategies!