Over 80 percent of marketers are investing in content marketing. Unfortunately, 73 percent of people only skim blog posts. Without engaging, killer content, you might not attract customers to your business.
Instead, consider following the top content marketing trends of 2022. Adding these trends to your marketing efforts can help you wow customers.
You can leave a lasting impression, attract them to your business, and start converting leads into sales.
Begin creating killer content this year! Get started by following the latest content trends today.
1. Personalized Content
Nearly three-fourths of online consumers get annoyed when content has nothing to do with their interests. With that in mind, consider creating personalized content this year.
Adding personalizing to your marketing efforts can help you connect with customers. Focus on the consumer’s preferences. You can use artificial intelligence to hyper-personalize your content, too.
Consumers will see that you understand their distinct wants and needs. They might feel more inclined to trust your business as a result.
2. Interactive Content
If you want to keep your audience engaged, look for content marketing trends that focus on interactive content.
Interactive content can improve the customer’s experience. You can use interactive polls and quizzes to get started. Interactive infographics and eBooks can make data more interesting, too.
Following innovative marketing trends will help you stand out from your competitors.
3. Video Content
Over 60 percent of marketers plan on increasing their video marketing. In fact, over 80% of all consumer web traffic is due to video content. You can add videos to your marketing efforts to keep consumers engaged.
Consider experimenting with different video formats, including:
- How-to/tutorial content
- Behind-the-scenes content
- Product demos
- Brand videos
- Interviews/Q&A style
Make sure to optimize your videos for search engine optimization (SEO), too. Add a transcript and target specific keywords to reach customers online.
4. Voice And Visual Optimization
As you track the latest content trends, make sure to consider your SEO strategy. SEO content can help boost your rankings on search engines. Higher rankings will help you reach more customers online.
For example, you can optimize your content for voice searches by using long-tail keywords. Look for keywords posed as questions.
Consider image and visual search trends as well. Optimize your images by adding target keywords to file names and image alt text.
Develop a full content plan to boost your search rankings. For more info, this article talks about it.
5. AR/VR Content
You can also stand out from the competition by using augmented and virtual reality (AR and VR). AR and VR will allow you to create exciting, immersive experiences.
Brands like IKEA and Amazon already use AR and VR to let consumers view products in their own homes.
Give your target audience new content experiences to keep them interested and engaged.
Creative Content: Five Content Marketing Trends To Prioritize In 2022
Following the latest content marketing trends can help you impress your target audience. You can stand out from competitors and turn more leads into sales. Get started by adding these trends to your marketing efforts today.
Don’t forget to optimize your content for search engines, too!
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